Description
Marketing Consultant - UAE
About Accenture Song:
Accenture Song combines creativity, technology, and data to deliver exceptional customer experiences. As a Marketing Consultant, you will lead data-driven strategies, provide actionable insights, and support clients in achieving their business objectives.
Responsibilities:
Advanced Data Analysis & Insights:
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Analyze complex marketing data to identify trends, patterns, and opportunities.
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Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.
Conversational Design & Emerging Tech:
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Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.
Contact Center & CX Analytics:
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Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft.
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Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.
Market Research & Campaign Optimization:
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Conduct in-depth market research to understand customer behavior and competitive landscapes.
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Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.
CX Operating Models:
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Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.
Strategic Reporting & Stakeholder Engagement:
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Develop detailed reports and dashboards to present insights to senior stakeholders.
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Collaborate with cross-functional teams to align marketing strategies with business objectives.
Job Qualifications
Qualifications:
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Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
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4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment.
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Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms.
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Proven experience with Conversational Design, Contact Center platforms, and VoC tools.
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Strong understanding of CX strategies, digital marketing channels, and campaign optimization.
Key Skills:
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Advanced analytical and problem-solving skills.
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Proficiency in data visualization and storytelling.
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Strong communication and stakeholder management abilities.
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Ability to lead multiple projects in a fast-paced environment.